Absolute Lotus got in touch about an article featuring Lotus Exclusive. There would be two Lotus Exclusive cars, both on a Bond theme, but compare the models, an Evora and an Exige.
The celebration of Lotus at 70 was a fantastic event and one everyone who attended will remember. Launched online it was sold out almost immediately and everyone on social media was buzzing about ticket availability. My daughter and I attended having a brilliant day with so many standout moments throughout the day, here are just a few of mine.
Classic Team Lotus on track
The highlight for me was seeing all the Lotus F1 cars on the Hethel test track. Viewing from a grandstand, yes a huge temporary grandstand structure had been installed for the event, from which we saw every F1 Lotus car. Many of these cars I had not heard or seen in person before, were being drive full throttle around the circuit, truly epic.
The model making area was brilliant for the children, and I would encourage Lotus to make more of this for future events. There were clay models for the children and parents to try their hand at sculpting a car and many other prototype shapes to view. Watching the CNC machine in operation was fascinating for the children.
Shops and Merchandise
There was lots of discounted merchandise which was brilliant as everyone was able to afford something from the day. We bagged a jacket, hoodie, caps and the inevitable mugs as mementoes.
Look inside the factory
It is always great to see inside the factory and how your car is assembled. Obviously, the crowds were limited to walk throughs at the end of the assembly lines but there was plenty to see.
This must have been one of the most comprehensive collections of Lotus cars and clubs in the world ever. Car clubs really made the day for me, seeing the enthusiasm, commitment, and love for the brand. Lotus have an army of dedicated followers and events like this really pay something back to those advocates and brand ambassadors.
Lotus world record
Well not quiet, as although there were enough cars, they weren’t ALL constantly moving which is required for the world record. Maybe next time we can set the record.
There is perhaps no bigger compliment than to sum up the event as a mini Goodwood, it was that good. It took a lot of effort on the part of Lotus to organise and it was much appreciated I am sure it would become a much-anticipated event if it hosted annually.
Would I take the family, absolutely, my 10 year old daughter thoroughly enjoyed the event as there is something for everyone and there was quite a buzz there all day. Remember to take eat defenders for the young ones as the race cars are loud. I would get there early and have a wander around as the crowds were there from the moment it opens. Take some snacks as the food court was busy with long queues, and like every other food court at every other event unnecessarily overpriced. Although eating my burger whilst listening to classic Formula 1 cars warm up next to us was special.
For such a hastily organised event it seemed very polished, organised, and scheduled. The grandstand was a great facility for everyone to get a proper view of the track and arguably the most exciting part. If you wanted to understand Lotus this was the place to really understand the brand, owners, and ownership experience. We left Lotus 70 excited about the future.
Hopefully the next great event will be Lotus80 following the completion of the current Lotus business strategy called, Vision80. It is an exciting time for Lotus with the release of the Lotus Type 131 following the all electric Lotus Evija and perhaps even a Lotus SUV?
Check out the Lotus Cars website